Product Innovation to Boost Sales of Frozen Processed Food Worldwide, Says Tmr

Transparency Market

Research

Frozen Processed Food Market - Global Industry Analysis,

Size, Share, Growth, Trends and Forecast 2015 - 2021

Published Date

06-10-2015

83 Page Report

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Press Release

Product Innovation to Boost Sales of Frozen Processed

Food Worldwide, says TMR

Transparency Market Research

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Frozen Processed Food Market

REPORT DESCRIPTION

Leading manufacturers in the global frozen processed food market are shifting their focus from processed

to organic foods in order to align with the changing consumer perceptions of health, finds Transparency

Market Research (TMR) in a new report. To do this, they are continuously striving to develop innovative

products that satisfy the needs of consumers opting for high protein, gluten-free diet, with simple

ingredients.

The key players in the market are Stouffer’s, McCain, Schneider, and DiGiorno. These four players

collectively accounted for 27.6% of the global frozen processed food market in 2014. Overall, the new few

years will see companies concentrating on preservative-free food and products with no synthetic flavors,

TMR predicts.

Companies Profit from Perception About Frozen Foods Being Nearly as Healthy as Fresh

Products

Frozen food products are considered nearly as healthy as compared to fresh food items by many

consumers, which is driving their demand. Another factor driving their demand is the efforts by

manufacturers in terms of product innovation. Keeping in mind the changing consumer preference,

manufacturers have started developing frozen processed food that are low in calories, fats, and

cholesterol. This has widened the reach of frozen processed food to include the health conscious

population base, as they are encouraged and attracted towards healthy food with low calories, fats,...