Jsb Market Research : Early Signals: Future Scenarios That Will Drive Consumption and Product Innovation over the Next Five Years

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Early Signals: future scenarios that will drive consumption and product innovation over the next five years

Released On 8th October 2014


Early Signals: future scenarios that will drive consumption and product innovation over the next five years provides a tool kit for understanding how tomorrows market will differ from todays by analyzing 14 unique scenarios. The likelihood of occurring, impact on business practices, and potential value of each scenario is quantified. This provides a clear, concise and compelling argument for how the market will change, and why.

In addition, the key consumer groups and most likely early adopters are identified for each scenario, helping companies identify who they need to target to make the most of these future opportunities. These 14 scenarios are based on 50 early signals of change in consumer behavior that will drive deep, structural changes in consumer markets in future, as identified by Canadeans team of global industry experts.

Key Findings

Reverse innovation and a new wave of emerging economies will arrive, including Africa and the Far East. Successfully targeting the early adopters of this scenario will be worth up to US$1.7 trillion across consumer markets worldwide by 2018. While no single company will take a complete share of this opportunity, this figure highlights the maximum potential value of changes to consumer behavior as a result of this scenario across countries and consumer market

Technology will have a greater influence on shopping habits and choice of channels. Increasing automation of retail will breathe new life into vending machines, discounters will take a growing share of online retail, and technology will help consumers make healthier consumption choices. This scenario has a high likelihood of occurring, but will only have a moderate impact as consumer industries are already gearing up for more technologically-minded consumers

The issue of transparency will reach a...