Case

Case 2 Innocent LTd.

* Evolution of green environment

* Protect the natural environment and build better n fair world environment

* It created a healthy environment

* Green environment and do the business in ethical way

* Innocent clearly sets out how its products can help consumers achieve the recommended fruits and target products

* Company messages n logos maintain a folksy non corporate style

* Company maintain a charitable n ethical image

* Company encourages customers interaction via its websites n s social media

* Marketing test prototype

Product > Natural product , healthy product , without anti oxidant , without preservatives

Price > small bottles 99p , large cartons of 3.49

Promotion > relationship marketing through ethical marketing n direct marketing

Placement direct ( cow van , personal selling ) , indirect ( Intermediaries )

Innocent trade mark feature is the funny , chatty and personal tone of their product labels. Advertising and direct to consumer communication . Innocent launches pure fruit SQUEEZER For kids with pure ingredient and yogurt .

Five values of innocent

1 be natural 2 be entrepreneurial 3 be generous 4 be commercial 5 be responsible

* Act Good create growth and profit

* Stick to company promise and what is right

* Health aware product , prototype marketing , checkout the taste that people should quit out the jobs and do this business . and do the stall work .

* Innocents free fruitstock festival ( music , food , drink , farmers , market etc ) kids lunch box products

It created foundation 10 percent of the profit goes to the foundation .

* It has premium pricing .

They write on it preservatives but they are not thet need to remove it it is challenge for them .

Q 1 Ans

Innocent entered the smoothie market at a time when the need for healthier products was growing. Fast food, although very popular by 1998 (Innocents set up year), was being...