Cscscsc

Subject Code: PMM1A

Paper: Marketing Management

Specific Instructions:

✓ Answer all the four questions.

✓ Marks allotted 100. Each Question carries equal marks.

✓ Word limit is 250-300 words

General Instructions:

✓ The Student should submit this assignment in the handwritten form (not in the typed format)

✓ The Student should submit this assignment within the time specified by the exam dept

✓ Each Question mentioned in this assignment should be answered within the word limit specified

✓ The student should only use the Rule sheet papers for answering the questions.

✓ The student should attach this assignment paper with the answered papers.

✓ Failure to comply with the above Five instructions would lead to rejection of assignment. _____________________________________________________

Question No1

Toyota is planning to launch a small car in India by 2010. However it wishes to understand the buying behavior of the market first. Suggest to the company as to which dimensions of such behavior should the company focus on for detailed scrutiny.

Question No2

a) Selecting the right target is one of the most crucial aspects of marketing. Explain.

b) Explain segmentation, targeting and positioning for the following brands;

i) Reliance fresh

ii) Tata Safari Dicor

iii) Maggi atta noodles

iv) Kingfisher Airlines

Question No3

(a) How is the growth of organized retail affecting the distribution strategies of marketers?

(b)What would be the ideal distribution channel for the following product categories?

i. Shampoo

ii. Microwave ovens

iii. Designer Jewellery

Question No4

Write short notes on the following:

i. Impact of technology on current marketing practices.

ii. PLC

iii. Any three pricing techniques for fixing the price of a new product category/brand