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uring around one billion units per year in 17 factories worldwide.Durex condoms are the most popular brand of condoms in the UK. The Durex range includes nine varieties of latex condom, including the Sheik and Ramses brands popular for decades in North America, and the Avanti condom, the first male condom made from polyurethane. Polyurethane condoms do not suffer from "latex rot", and are suited for users who have an allergic reaction to latex (a common occurrence and one which until now had not been responded to).

In August 2007, Durex announced that it expected to launch a new line of condoms that it claims will help men get a firmer erection and increase penis size. The condoms will contain a gel in the tip that dilates arteries and increases blood flow to the penis.

Durex condoms were declared the runner-up of the most account sales of condoms in the United States, with Trojan condoms being no.1

Channel Selection Decision

The process of channel selection involves specifying the type, location, density, and functions of intermediaries, if any in a marketing channel.

To decide on a market channel, a marketing manager needs answer to fundamental questions such as these:

Who are potential customers?

Where do they buy?

When do they buy?

How do they buy?

What do they buy?

Direct or Indirect Distribution

The first decision facing a manager is whether the organization should use intermediaries to reach target markets or contact ultimate buyers directly through its own sales forces or distribution outlets.

First there is the cost of distribution to consider.

Clearly if we go directly to the consumer, we have to consider that consumers are dispersed and distribution might be more costly than a logistics system that is already established.

How the customer wants to buy.

How does the consumer want to buy? For different kinds of products and services, the consumer typically buys them...