Gordon Biersch: Its Approaches to Electronic and Mobile Commerce and Information and Decision Support Systems

Gordon Biersch: Its Approaches to Electronic and Mobile Commerce and Information and Decision Support Systems

Gordon Biersch Brewery Restaurant, owned by CraftWorks Restaurants & Breweries Inc, is a combined restaurant and brewery located in the heart of Mission Valley. The first Gordon Biersch was opened in 1988 by co-owners Dan Gorgon and Dean Biersch in the city of Palo Alto with the intent of building a monument to beer that also served great food. To remain competitive, the restaurant has implemented leans systems to ensure high quality product while cutting waste and inventory to a minimum.

As of this moment Gordon Biersch only offers gift cards in the way of e-commerce and the restaurant does not use Business to Business e-commerce in its day to day operations. If they were to implement such an offering, they would need to keep the consumers experience enjoyable and productive to be successful. If customers find an e-commerce system hard to navigate and identify what it is they were looking for, the less likely they are to reuse the service. And such experiences can give consumers unfavorable impressions of the company as a whole, devaluing its brand. Once a sale has been finalized, Gordon Biersch will also need to implement an After-Sales Service to ensure that the customer is satisfied or needs further assistance.

Gordon Biersch has implemented a number of interconnected systems for data collection for collaboration and reporting. One such system is the PoS-iT Point of Sale system which is used to input orders for the kitchen and accept payments including credit cards. The PoS-iT system has allowed Gordon Biersch to accept a number of different payment methods which cater to different demographics. Older generations tend to use cash more often where younger generations prefer electronic debit.

The database portion of the restaurants Information System are managed by the Kitchen Display System (KDS) by Radiant Hardware as well as the before...