Ibm Corporate

Choose one specific company, with which you are familiar, examine the actual and potential impacts of globalisation on that company. Evaluate possible strategies going forward which company might use to respond to the impacts of globalisation you have identified.

1. Globalisation

We are all living in a globalised world with a high level of technology integration and with a close dependence to innovation. To look up in any a business book it says that globalisation is the process towards a global single market, where are no borders to trade resources of production on worldwide basis and to exchange information between countries. (Black, 2002, citied in Wall, 2010, p. 14). However researchers define it, globalisation has three main elements:

• Shrinking space

• Shrinking time

• Disappearing borders

As far as, more and more businesses are internalised, customers got used to standardised products and services which can be found in every corner of the world. Thus, globalisation became something what people could not imagine their everyday life. In other words, globalisation is an increasing world`s integration.

1.1 IBM` history

International Business Machines Corporation (abbreviated IBM) was found by Herman Hollerith and Tabulating Machine Company in 1911. Since that times company`s structure and strategies have changed a lot, however its main target is still to keep leading position in software and semiconductors market. The reason why this case study focuses on this particular company is that IBM is thirsty to internalisation. During it`s history IBM has moved a lot of its development to India, China, Eastern Europe. Now it is the largest information technology employer in the world with more than 350.000 employees in more than 170 countries (University database). IBM operates in 170 countries, with about 65% of its employees outside US and about 30% in Asia Pacific. The company boosted its Indian staff from 9,000 at the end of 2003 to 23,000 at the end...