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Words: 1935
Pages: 8
Category: Societal Issues
Date Submitted: 12/07/2011 10:44 AM
Marketing Plan Phase 1 & 2
Surfside Leisurescapes
November 29, 2011
Submitted by:
Arjun Vijaykumar, Bobby MacDonald, Sandeep Kahr and Tim Franklin
Table of Contents:
Current market situation – Micro (Tim ) 3
Marketing Mix (Tim ) 3
Place (Tim) 3
Price (Tim) 3
Promotion (Tim) 3
Financial (Tim) 4
Personnel (Tim) 4
Product Facilities (Tim) 4
Supplier relationships (Tim) 5
Current market situation - Macro (Bobby) 6
Demographics (Bobby) 6
Economical (Bobby) 6
Social and Cultural (Bobby) 6
Environmental (Bobby) 6
Technological (Bobby) 6
Competition (Bobby) 7
Political and Legal (Bobby) 7
SWOT Analysis: Strengths, Weakness, Opportunities and threats (Arjun & Sandeep) 8
Analysis and Main Issues (Bobby) 10
Objectives (Tim) 11
Proposed Marketing Strategy (Sandeep) 12
Action Plan (Tim) 13
Profit and Loss Statement (Arjun) 17
Current market situation – Micro
Marketing Mix:
Product:
Hot tubs manufactured by Jacuzzi® and Pacific Hot Tubs.
Place:
Surfside is located in Newmarket, Ontario.
Pacific Hot tubs is located in Surrey, British Columbia; however, there is a location in Georgetown, Ontario that delivers to Surfside for more efficient delivery times (2 business days)
Jacuzzi® is an American company resulting in shipping delays (2 week minimum).
Price:
Pacific Hot Tubs’ prices depend on the wide range of packages Surfside offers; however, all prices are rounded to the nearest $100 and range from $5,499-$9,499.
Jacuzzi® is a higher priced hot tub targeting higher-end clientele. Prices range from $8,995-$13,995
Promotion:
Pacific Hot Tubs has a company promotion that offers 1 free hot tub on any order of 24 hot tubs.
Jacuzzi® offers free in store promotional items such as hats, t-shirts and posters as well as $150 in marketing development funds for each hot tub sold. These funds can be spent at Surfside’s discretion.
Financial:...