Polltio

Europe

The Financial statement of the Coca-cola company in Europe and the USA

Figure 7

These are the characteristics that influence the purchase decision process

Figure 8

Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features over 125 different Coca-Cola drink products, and custom flavors. Testing began in Utah, Southern California, and Georgia in July 2009 with 60+ locations around America planned by the end of that summer

Figure 9|

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[ 1 ]. http://www.sec.gov/Archives/edgar/data/21344/000104746911001506/a2202147z10-k.htm#ca43001_item_1._business ( Coca Cola’s total overview )

[ 2 ]. http://www.thefactsite.com/2010/05/12-crazy-coca-cola-facts.html

[ 3 ]. http://www.thecoca-colacompany.com/citizenship/package_design.html

[ 4 ]. http://www.docstoc.com/docs/9517825/Coca-Cola-Marketing-Mix

[ 5 ]. http://marketingmixx.com/marketing-mix/98-marketing-mix-of-coca-cola.html

[ 6 ]. President and Chief Operating Officer of The Coca-Cola Company.

[ 7 ]. http://www.thecoca-colacompany.com/citizenship/package_design.html

[ 8 ]. Coca-Cola recycling company LCC.

[ 9 ]. http://www.recyclebank.com/curbside/details/

The recycle bank is an innovation strategy of the government, in corporation with the government to encourage the people to recycle.

[ 10 ]. http://www.thecoca-colacompany.com/citizenship/public_recycling.html

[ 11 ]. Top-10 CSD Companies and brands for 2010. Chart. Beverage Digest Company L.L.C. March 17,2011.

[ 12 ]. MIntel. “Are Soft Drinks Falling Out of Favor?” April 4, 2009. December 7, 2011. < http://www.foodprocessing.com/articles/2009/037.html>

[ 13 ]. http://www.sec.gov/Archives/edgar/data/21344/000104746911001506/a2202147z10-k.htm#de43001_item_6._selected_financial_data (page 151)

[ 14 ]. http://www.sec.gov/Archives/edgar/data/21344/000104746911001506/a2202147z10-k.htm#de43001_item_6._selected_financial_data ( page 150)...