Jabi

These expansions led the company to its successful streak even today. But what else do we know about Jollibee as well as with other brands? Jollibee's Short History Before the Jollibee that all the Filipinos know of today, it was once an ice cream parlor shop down in the old streets of Cubao. It was started by Tony Tan Caktiong and his family in 1975. It was later changed to serving sandwiches aside from ice cream. But it was in 1978 that Tony and his family decided to change their business completely. According to their Jollibee web site, Tony Tan and his brothers and sisters, being partners, then engaged the services of a management consultant in the person of Manuel C. Lumba. Through Lumba's study, he has pointed out that there is a much larger market waiting to be tapped in hamburgers compared to ice creams and sandwiches.

Tony, believing in Lumba's advice, turned their business of ice cream parlor shop to a full grown hamburger fast-food restaurant. This shift gave rise to their business, grew more popular along its area. To further improve the restaurant's outlook, Tony and Lumba then changed its name from from Jolibe to Jolly Bee, then to the one-word name Jollibee. Both then visualized its mascot. Inspired by local and foreign children's book, they have created Jollibee's current mascot, a big red bee wearing a blazer as well as a chef's hat. They then created names for their menus, so as to perfectly fit their theme such as YumBurger for their burgers as well as ChickEnjoy for their deep fried chickens.

Through the business' simple beginnings, Jollibee grew to become one of the most largest fast-food chain not only in the Philippines, but also across the world. Other than in the Philippines, according to their Jollibee web site, the company have also expanded around the world, particularly in places in which Filipinos common migrate such as the US, Brunei, China, Hong Kong, Indonesia, Malaysia, Saudi Arabia, Taiwan, UAE, and Vietnam.