Sample Midterm Marketing

Midterm

 Exam

 Sample

 Questions

  The

 questions

 below

 are

 supposed

 to

 give

 you

 some

 idea

 about

 the

 kind

 of

  questions

 I

 intend

 to

 ask

 on

 the

 midterm

 exam.

 Of

 course,

 the

 questions

 on

 the

  midterm

 will

 not

 be

 restricted

 to

 only

 the

 topics

 covered

 in

 the

 sample

 questions.

  The

 midterm

 will

 consist

 of

 several

 multiple

 choice

 questions

 and

 a

 couple

 of

 short

  answer

 questions.

Multiple

 Choice

 Questions

Multiple

 correct

 answers

 per

 question

 are

 possible!

  Suppose

 you

 want

 to

 conduct

 a

 market

 research

 study.

 You

 have

 sufficient

 time

 to

  conduct

 it

 and

 cost

 is

 not

 an

 issue.

 You

 will

 ensure

 that

 your

 study

 is:

  a) Reliable

  b) Valid

  c) Unique

  d) Representative

  You

 run

 a

 catalog

 company

 which

 already

 has

 a

 large

 clientele

 and

 want

 to

 give

 a

  $50

 discount

 on

 a

 $500

 dining

 table.

 You

 are

 considering

 two

 formats

 to

 present

 this

  discount.

 You

 can

 say

 “$50

 off!!”

 or

 “10%

 off!!”

 Out

 of

 the

 following,

 which

 is

 the

 best

  way

 to

 find

 out

 precisely

 which

 of

 the

 two

 formats

 customers

 respond

 to

 better?

  a) Focus

 groups

  b) Lab

 experiments

  c) Field

 experiments

  d) Highly

 structured

 survey

  What

 is

 an

 example

 of

 a

 causal

 research

 question?

  a) b) c) d) e) What

 is...