Corporate Communication

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EXCELLENCE IN BUSINESS COMMUNICATION

John V. Thill Courtland L. Bovée

Prepared by Jimidene Murphey

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

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Chapter 1

Understanding Business Communication

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

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Chapter 1 Objectives

Explain why effective communication is important in organizations and how it can help you succeed in business. Discuss four changes in the workplace that are intensifying the need to communicate effectively. Describe how organizations share information internally and externally. List and define the six phases of the communication process.

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

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Chapter 1 Objectives

continued

Identify four types of communication barriers. Discuss four guidelines for overcoming communication barriers. Differentiate between an ethical dilemma and an ethical lapse.

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

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Effective Communication

Communication is the process of sending and receiving messages. It is effective only when people

understand each other stimulate others to take action encourage others to think in new ways

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

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Organizational Benefits

Increase productivity Anticipate problems Make decisions Coordinate workflow Supervise others Develop relationships Promote products Shape impressions Understand needs of stakeholders

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

Adapting to the Changing Workplace

Internet speed Culturally diverse work force Age of Information Team-based groups

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall...