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Leadership

Sustainability

Communities

* Tim Horton’s Children Foundation

* Partnerships with small holder farmers in Coffee Partnerships

* Environmentally sustainable management of land

* Free skates, swims, smile cookie

The Planet

* Reduction in packaging with supply chains and manufacturing

* LEEDs certified restaurants

* Increase full efficiency in distribution fleet

Individuals

* Working to create healthier menu

* Implemented a Sustainability and Responsibility Advisory Council

Introduced always fresh baking

Expanded menu

Leader in breakfast - #1 in market share for breakfast

Culture

Performance-driven

1. Performance is key

a. We seek to provide a work environment that enables every employee to perform at peak capacity.

2. Investing in our employees

b. We are committed to providing competitive pay and benefits

3. Setting challenging, but realistic goals

c. Company managers and supervisors must set clear expectations for their employees, to coach employees on improving their performance and to provide regular, ongoing feedback in addition to periodic performance appraisals.

4. Job-Specific Compliance Training.

d. The Company provides more specialized training and education to some employees as appropriate to their job responsibilities. New employees receive job-specific compliance training as part of their employment orientation.

5. Encouraging open communications

e. We promote open, two-way communications throughout our system. All employees are encouraged to bring questions to the Company’s attention.

Distinctive competencies: are firm-specific strengths that allow a company to differentiate its products from those offered by rivals and/or achieve substantially lower costs than its rivals.

* Competitive advantage – consistency, targeting of smaller communities

* Strategic competiveness –roll-up-the rim, initially implemented to increase sales in the spring. Collaboration with...