Marks Spencer

Advertising Case Study

adidas Football

Company Background

adidas is one of the leading sports brands in the world, with a broad and unique product portfolio spanning apparel and footwear for professional athletes, to authentic streetwear and premium fashion apparel. The global brand, headquartered in Germany, currently focuses on five global priorities: Football, Running, Training, Basketball and the Originals label. adidas Football is the brand that celebrates teams and individual players alike.

Facebook Executive Summary

Client:

Objective: adidas Football wanted to be the most talked about sports brand of the 2010 World Cup and to export the action digitally to football fans around the world Solution: A global campaign on Facebook that drove users to the adidas Football Page where they could interact with unique content from the event, watch original videos, play games and learn about new products Key Lessons: • A Facebook Ads campaign that drives users to unique content can dramatically increase engagement and connections as well as positively affect brand favorability as well as product awareness • A brand’s Facebook Page can serve as a dynamic hub to which consumers can be directed for unique digital content, news about new products, the ability to contribute to causes, as well as the ability to share information about the things that are important to them

Objective

With the beginning of the World Cup in South Africa in 2010, adidas entered the tournament with two main objectives: To be the most talked about sports brand of the World Cup and to export the action digitally to football fans around the world. The brand was also seeking to raise awareness about the launch of its new F50 adiZero football boot ahead of the matches. What’s more, the company was also committed to leaving a legacy behind in South Africa after the games had ended. As a result, it wanted to encourage adidas fans to contribute to the 46664 charity, which is Nelson...