Environmental Scanning

Presented in the following discourse is an analysis of environmental scanning in relation

to predictive models. Hewlett Packard Corporation (HP) was selected for this study to assess the

effectiveness of the environmental scanning system employed by HP on factors of organizational

design and pragmatic implementation of attribute identified by the environmental scanning

system. The analysis of HP focuses on delineation of specific requirements of the organizations

environmental scanning system relative to selected predictive models.

The paper is presented in five distinct sections. First is an informational overview of the

purpose of the environmental scanning process and the key characteristics associated with

environmental scanning system. Second is an overview of HP providing a brief history of the

company along with the characteristics of the organizational domain. Third is a review of three

predictive models for environmental scanning. The selected models are; Lewin.s Force Field

Analysis, Senge.s Dance of Change Model and McKinsey.s 7S framework. Fourth is an analysis

of HP.s environmental scanning system relative to the critical elements identified in the analysis

of the three predictive models. The analysis of HP.s environmental scanning system includes

rationale of why the elements were selected by HP, how these elements interrelate to the

effectiveness of the environmental scanning system and how the elements influence HP.s

adaptability to its domain. The fifth and final section of this paper provides recommendations for

changing and improving HP.s predictive environmental scanning mechanisms and model on the

basis of the included research of predictive models.