Comparison Peta India and Australia

08

Fall

08

Fall

PRN301 – International Public Relations

PRN301 – International Public Relations

Analytical Essay

Joseph Rosslind

PETA India and United States of America

Analytical Essay

Joseph Rosslind

PETA India and United States of America

TABLE OF CONTENT

International Public Relations Analytical Essay

Vegetarian Campaign United States of America & India

BACKGROUND

Since its inception in 1980, People for the Ethical Treatment of Animals (PETA), has forever revolutionized the concept of animal rights and animal welfare throughout the world. PETA has been one of the first organisations to expose the true horrors that face animals in the food and leather industries, laboratories and in the entertainment industry. The cornerstone of PETA’s belief system is that animals are not ours to eat, wear, experiment on or use for entertainment (PETA India, 2011). PETA conducts their work through cruelty investigation, animal rescue, legislation, special events, public education, protest campaigns and celebrity involvement. In the food industry, PETA tries to expose the truths about what animals face in factory farms. Animals that are raised on factory farms are usually confined to small cages with metal bars, the air filled with ammonia, have either artificial lighting or no lighting at all and are subject to horrible mutilations like beak searing, tail docking, ear cutting and. These factory farm animals today also have had their genes manipulated, are pumped full of antibiotics, hormones and other chemicals to encourage high productivity (In Defense of Animals, 2011). PETA has made it its mission to put an end to these horrendous acts from occurring, which include education and encouraging vegetarianism.

CULTURAL DIFFERENCE

It is because of the horrors that occur in the food industry that PETA have campaigned throughout the world with their vegetarianism message. This assignment will have a look at how this campaign has...