Raytheon Market Research

Raytheon Market Research

David Fields

Strayer University

Professor: Dr. Padgett

Course: Business Strategies and Proposals

April 29, 2012

To establish itself as the company or defense contractor of choice, Raytheon seeks to market, bid, negotiate, and perform in “Good Faith” last but not least exceed the expected performance of all customers. Because history has shown Raytheon that truthful and accurate communication of information about products and services is essential to meeting the commitments to their customers. Raytheon employees must be honest in marketing, in preparing bid proposals based on properly estimated cost and pricing data, and in truthfully negotiating contracts. Excellence in performance must be based on their compliance with contract specifications and associated quality and testing requirements. Raytheon seeks to outperform their competition fairly and honestly, and never through unethical or illegal business practices (Raytheon Company).

Raytheon has made ethics one of its cornerstones to those that wish to compete with us in the market place. Raytheon gains a huge advantage because the people or customer tend to enjoy dealing with honest folks that play by the rules and Raytheon prides itself on doing so. It is the ethics that Raytheon requires of each and every employee to treat one another, customers, and business partners with respect and dignity. Raytheon values an inclusive workforce because it promotes diversity of thinking and reaching solutions that help us achieve excellence and meet the needs of our customers. Raytheon demands that fair employment practices and our employment related decisions. Raytheon leaders at all levels have a special obligation to encourage an open work environment and ethical culture, where employees are treated respectfully and may raise issues or concerns without fear of retaliation (Raytheon Company). Raytheon wants everyone to include its competitors to know...