Tqm of Kfc

Identify and analyzing internal skill and resources.

Domain 1: operation and logistic

Operation:

Process which result in physical product or provision of a services.

To assess the capability of organization operation 2 features should be considered:

1. The cost of production.

2. The ability for differentiate itself positively from the competition.

Logistic:

1. Refers to the motivating and management process of the organization.

2. This method save storage and excess stock cost.

Domain 2: marketing

Process of planning and executing the conception, pricing, promotion and distribution of idea, good and services to create exchange that satisfy the individual and organization goals.

Thus, marketing tool is needed.

Marketing tools:

* In addition, to listening to customer, marketing employ a range of strategic tools to manage the marketing function. They are:

1. Market segmentation

2. Market mix

3. Market and competitors awareness.

Utility:

* Satisfaction that a product provides to the customer.

1. Form utility: functional performance. Customer pays not for the individual components.

* 2. Task utility: valued that the consumer receive as a result of other people performing a services for them such as cooking a meal.

* 3. Psychosocial utility: psychological benefit and sociological benefit.

* 4. Time utility: time the product and services is available.

* 5. Place utility: physical distribution of product and services. Its availability.

Domain 3: research, development and technical

1. The ability to take a new product and idea and commercialize it successfully.

2. Research, development and technology can be utilized in the developing and improving a new product and services as well as new processer.

Domain 4: human resources

1. Wright and Mamanan (1992) make the point that they are 3 major factor involved in creating successful operation.

* Technology

* Facilities

* Finances

*...