Google Case Study

Summary

In 1996, Larry Page and Sergey Brin first met in Stanford. At that time Larry, who was 22 years old and a graduate of University of Michigan, was considering attending Stanford. However, Sergey was 21 years old, and he was already a computer science graduate student of Stanford. Both of them did not imagine that this meeting would change their fortunes dramatically in the future and start the wonderful legend of a search engine company. Two years later, in 1998, these two friends opened a company and named it Google, Inc. They started Google with money given to them by the co-founder of Sun Company, Andy Bechtolsheim. The name “Google” comes from a mathematical term for the number 1 followed by 100 zero’s ("The history of Google," 2012). Today the company has already become the most popular online searching service provider in the world. According to Samuel C. Certo and TrevisCerto described in their book Modern Management: Concepts and Skills, Google maintains approximately 65 percent of market share for searches in the United States; this 65 percent is nearly four times as large as Google’s biggest competitor, Yahoo!

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In other parts of the world, Google’s market share is even higher. There are three main differences which are mentioned in the reading material that have led to the success of Google. The first one is Google invented a new way in which their search engine processed search requests. With the help of this technology, users could identify how many pages linked to a particular Web page and how popular those Web pages were (Certo&Certo, 2011). The second difference is the way Google displayed the search results. Unlike other companies Google just focuses on the search results and does not offer unwanted information to customers. However, other companies such as Yahoo! draw visitors to its Web site that also...