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What are the ten elements of marketing mix?

The marketing mix is the mixture of 4P + 7P. (The 4P = Product, Price, Place, Promotion.) (The 7P = 4P + People, Physical Evidence, Process)

PHILOSOPHY AND ETHOS: what the organization stands for, and how it undertakes its work

PERSONALITY: the mix of subcultures within the organization

PEOPLE: The life-blood of an organization's identity. They represent an important interface with stakeholder groups and have a crucial role in product and service quality.

PRODUCT: What an organization makes or does: its core business or businesses

PRICE: What an organization charges for its products and services, including the goodwill element in the valuation of its corporate and product brands; the price of the corporation's stock, and staff salaries

PLACE: Distribution channels, company's relationships with distributors, franchising arrangements.

PROMOTION: A concern with Total Corporate Communications also visual identification, and branding policies

PERFORMANCE: How the organization's performance is rated by key stakeholders vis a vis the organization's espoused philosophy and ethos (and corporate brand covenant) and how it is rated against competitors.

PERCEPTION: Questions relating to corporate image and reputation. Perception of the industry/country-of-origin/corporate brand may also be important.

POSITIONING: In relation to important stakeholders, competitors, and the external environment.

The Marketing Mix - Colgate Herbal White Toothpaste

The Product

Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns)

Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer...