Google Case

E-business history and trends

A.Y. 2011-12

Luca Cremona

1

Outline

Introduction Dot.com Financial crisis 2008 After crisis

E-business: Methodology and Technology

09/03/2012

2

Roadmap

IT innovation

IT value creation enabler E-business dynamics

E-business: Methodology and Technology

09/03/2012

3

History and trends

Business Models

Technology adoption

IT innovation

IT value creation enabler E-business dynamics

E-business: Methodology and Technology

09/03/2012

4

E-business: Methodology and Technology

09/03/2012

5

The new economy

E-Business: E-business (electronic business), derived from such terms as "e-mail" and "e-commerce," is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Collaboration: People and Organizations interact, communicate, collaborate and search for information Information Exchange: Storing, processing and transmission of information.

E-business: Methodology and Technology

09/03/2012

6

New Economy Background

1990 -2000 “Internet boom”: steady commercial growth of the Internet with the advent of World Wide Web: hundred Millions of US$ in extending BroadBand Worldwide and home-modem (wiring and optical fiber) Personal Computers’ diffusion birth of information technologies, such as e-mail, search engine, software for workflow management

E-business: Methodology and Technology

09/03/2012

7

“World is flat”

10 flatteners that levelled the global playing field

E-business: Methodology and Technology

09/03/2012

8

1. Collapse of the Berlin Wall

“ When the walls came down, the windows came up”

The collapse allowed people from other side of the wall to join the economic mainstream, that means PC and Internet diffusion. Ability of individuals to create their own content and connect one to one other.

E-business: Methodology and Technology

09/03/2012...