Cross Cultural Perspectives

Cross-Cultural Perspectives

Proctor and Gamble

In 1837 William Procter and James Gamble shaped Procter and Gamble, a company in Cincinnati, Ohio, to create, and vend candles and cleanser. Both men had migrated from the United Kingdom. William Procter had migrated from England in 1832 after his timber workshop in London was demolished by fire and theft; Gamble originated from Ireland as a boy in 1819 when starvation hit his native land. Both men developed in Cincinnati, labeled "Porkopolis" for its wealthy hog-butchering skill (Proctor & Gamble, 1991).

Procter & Gamble chief functioned was out of a pantry at Main and Sixth streets. Procter controlled the stock whereas Gamble controlled the industrial operation, which at that period contained of a woody pot with a firm bottom set up behind the workshop. Early sunrise Gamble visited houses, inns, and ferries gathering residue and kernel leftovers, bartering soap blocks for the raw materials. Candles were Procter & Gamble's finest creation at that time. (Proctor & Gamble, 1991)

In the 1900’s P&G became the primary maker of domestic products in the United States, half of the corporation's incomes are resulting from overseas. Among its goods, which fall into the chief classes of textile care, household care, beauty care, baby care, family care, health care, snacks, and beverages, are 16 that generate more than $1 billion in annual revenues: Actonel (osteoporosis treatment); Always (feminine protection); Ariel, Downy, and Tide (laundry care); Bounty (paper towels); Charmin (bathroom tissue); Crest (toothpaste); Folgers (coffee); Head & Shoulders, Pantene, and Wella (hair care); Iams (pet food); Olay (skin care); Pampers (diapers) and Pringles (snacks). Committed to remaining the leader in its markets, P&G is the most aggressive marketers and is the largest advertiser in the world (Proctor & Gamble, 1991). Many inventions that are mutual practices in corporate American including wide market research, the...