Entreprenuirship

Open Graph: connects ones activity.

Check in : announce the presence in certain location

NFC/QR codes: proximity marketing, can it be utilized. Did he come to store / did he buy ? analyze what kind of peole come to store , buys etc.

QR- on poster – phone should have QR- scan app to take you through link.

NFC – single way of talk , Near field communication. Phones are complaint

Can enable intelligent conversation.

Ambient technologies

* Conference “south by south-west” – must attend.

* Apps – location known, can I trigger connection. From consumer point of view. Tool – highlight

* Marketer perspective – meet-up of economics at your bookstore – targeting prospect costumer roaming in the mall.

Augmented Reality

* Augmented version of your real time view.

* Eg. Converse – if you being your phone on shoes, it would show how your feet look in those shoes.

* Dependent on image prosesssing, your view of location. Product

Digital Marketing & Big Data

* Tons of data generated

* Analyze massive data and correlate

* Traditionally looked at last-click analysis – useful in knowing how he come to my site.

* Multi attribute analytics – do you have right kind of links – Stay in this space to know whats happening in this space.

* Place IQ – 40% data of location of people , when they do something.

Socialcommercetoday – facebook commerce.

Fab.com

How do I personalize the experience of users ?

Social pages for commerce products.

In-Store experience Apps – tells the name of people in app.

Agumented – gives you usages and looks for you .

Online communities - starbuck – spilling of coffee

Newsletter – fab mail , the best he saw. – To keep people hooked

Social loyality – points for talking about the brand.

Punch tag – loyality to brand – if somebody tags the brands he gets rewarded.