Submitted by: Submitted by paryushanjain
Views: 203
Words: 283
Pages: 2
Category: Business and Industry
Date Submitted: 10/23/2012 08:00 AM
Open Graph: connects ones activity.
Check in : announce the presence in certain location
NFC/QR codes: proximity marketing, can it be utilized. Did he come to store / did he buy ? analyze what kind of peole come to store , buys etc.
QR- on poster – phone should have QR- scan app to take you through link.
NFC – single way of talk , Near field communication. Phones are complaint
Can enable intelligent conversation.
Ambient technologies
* Conference “south by south-west” – must attend.
* Apps – location known, can I trigger connection. From consumer point of view. Tool – highlight
* Marketer perspective – meet-up of economics at your bookstore – targeting prospect costumer roaming in the mall.
Augmented Reality
* Augmented version of your real time view.
* Eg. Converse – if you being your phone on shoes, it would show how your feet look in those shoes.
* Dependent on image prosesssing, your view of location. Product
Digital Marketing & Big Data
* Tons of data generated
* Analyze massive data and correlate
* Traditionally looked at last-click analysis – useful in knowing how he come to my site.
* Multi attribute analytics – do you have right kind of links – Stay in this space to know whats happening in this space.
* Place IQ – 40% data of location of people , when they do something.
Socialcommercetoday – facebook commerce.
Fab.com
How do I personalize the experience of users ?
Social pages for commerce products.
In-Store experience Apps – tells the name of people in app.
Agumented – gives you usages and looks for you .
Online communities - starbuck – spilling of coffee
Newsletter – fab mail , the best he saw. – To keep people hooked
Social loyality – points for talking about the brand.
Punch tag – loyality to brand – if somebody tags the brands he gets rewarded.