Project

Customer Satisfaction Study for National Handloom Development Corpor Development Corporation

2006 - 07

Consulting Research Training

Academy of Management Studies, 15-Laxmanpuri, Faizabad Road, Lucknow; Tel : 0522 - 2357097, 2356715 Fax : 0522 - 2357097; E-mail : amslkounit2@yahoo.co.in www.amsindia.org

Customer Satisfaction Study for National Handloom Development Corporation Development Corporation

Submitted to : The Managing Director National Handloom Development Corporation, Vikas Deep (10th & 11th Floors), Station Road, Lucknow.

Consulting

Research

Training

Academy of Management Studies, 15-Laxmanpuri, Faizabad Road, Lucknow; Tel : 0522 - 2357097, 2356715 Fax : 0522 - 2357097; E-mail : amslkounit2@yahoo.co.in www.amsindia.org

Contents

1 . Introduction 2 . Research Design 3 . The Findings

1 6 11

1

INTRODUCTION

1.1 Introduction

1.1.1 Handloom is an ancient industry in India. The features of this sector vary across the country. In some parts of Kerala, Tamil Nadu, Assam and Orissa, it has attained the status of a mature industry and in other parts, it is still an enterprise confined to the needs of the household. The last 100 years have seen the growth of mechanized textile production internationally. In part due to competition, handloom has lost much of its market and is almost non-existent in most countries. However, handlooms are still a force to reckon within India and some other Asian countries such as Sri Lanka, Bangladesh, Thailand, and Cambodia. Today, India's textile sector comprises four important segments -- modern textile mills, independent power-looms, handlooms and garments. Though there is a huge, informal tailoring enterprise, it has not been studied or considered worthy of public attention, leave alone policy. There are also sub-sectors like textile machinery manufacturing and spinning sectors, which form part of the textile sector. Though it employs the largest number of people, the handloom sector is...