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SWOT Analysis:

The following SWOT Analysis sheds some light on some of the pitfalls and opportunitiesthat await the Hilton Hotels Corporation.

Strengths

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Hilton Hotel Corporation (HHC) is a well established organization and industryleader in the hotel, hospitality and gaming industry

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HHC is well diversified across the industry with hotels in the high end, businessand mid-priced classes in their product mix

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HHC also possesses solid integration features such as owning the companies thatmanufacture its furniture and has invested in online reservation travel enterprisesas well as providing smaller companies to be franchised by HHC, resulting in better sales of their product.

Weaknesses

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HHC may be two narrowly focused making it vulnerable to a downturn in theglobal economy and other world-wide catastrophes that could limit global travelsuch as the bird-flu and a significant terrorist strike.

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HHC may be vulnerable to workers’ strikes and crack down on undocumentedworkers in the U.S. Most of its holdings are in the U.S.

Opportunities

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HHC should offer an array of distinctive and specialized services to the high endguests and high rollers.

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Wedding planning & hosting

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HHC should look to expand into or acquire a cruise line because a cruise ship islittle more than a hotel which floats, this would essentially match what it currentlydoes with its leased properties

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Gaming activities would escape regulation, etc.

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Take advantage of emerging markets, especially with business class and mid- priced markets

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Development of Sustainable hospitality

Threats

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Hotel Hilton must be careful not overextend its efforts to mix entertainment andgaming, also the extension of credit and other side effects of gaming can slowly but surely decrease profits.

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September 11th was a major blow to the hotel industry. A similar event couldresult in another down turn.

Challenges:

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Hilton is facing a big challenge regarding its “Esprit” strategy....