Corporate Social Responsibility

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Date Submitted: 11/15/2012 03:26 AM

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Corporate Social Responsibility can be defined the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The purpose of corporate social responsibility funds that organizations have moral and generous tasks in addition to their responsibilities to make a reasonable return for investors. An overall view of the corruption thinks that its major, if not sole, responsibility is to its owners, or stockholders. CSR needs organizations to approve a broader view of its tasks that embraces not only stockholders, but many other populations as well, including employees, suppliers, and customers. Together, the many groups affected by the actions of an organization are called "stakeholders."

The Nike Company was founded in January 1964 by University of Oregon track athlete Philip Knight. Themselves and the people they hired evolved and raised the company that became Nike from a U.S based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unmatched in the world. Nike was originally known as Blue Ribbon Sports until it was changed in 1978 to Nike. The Nike Inc. sees (CRS) as a way to boost their company with growth and improvement. So many different sports teams, organizations, etc. are paying high dollars for this Nike logo to be incorporated in their business or team. It’s Nikes responsibility to provide all these different things that all these people are purchasing. “Nike sees corporate responsibility as a catalyst for growth and innovation, an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change” (CSRwire).

The Nike company is built on trust honest, teamwork and respect, so for this to be accomplished, Nike has put in place a set of corporate governance, so Nike include corporate responsibility as a dominant...