Profile Analysis of American Idol Audience

Despite the significant amount of money invested in marketing research by many organizations, researchers face a challenge to prove the financial viability of conducting such research. The challenge is to convince business executives that professionally done marketing research provides valuable information to aid in making critical business decision. Marketing research starts by defining an accurate research problem, and then developing an appropriate approach for the research. This paper discusses the research marketing problem by analyzing a case study conducted on the popular television show, American Idol. Details of the case study in terms of management decision and marketing research problems are discussed. A discussion of the research problem components and approach is offered, and mapping of such components to the American Idol case study is presented.

Profile Analysis of American Idol Audience

Samer Koujah

California InterContinental University

Abstract

Despite the significant amount of money invested in marketing research by many organizations, researchers face a challenge to prove the financial viability of conducting such research. The challenge is to convince business executives that professionally done marketing research provides valuable information to aid in making critical business decision. Marketing research starts by defining an accurate research problem, and then developing an appropriate approach for the research. This paper discusses the research marketing problem by analyzing a case study conducted on the popular television show, American Idol. Details of the case study in terms of management decision and marketing research problems are discussed. A discussion of the research problem components and approach is offered, and mapping of such components to the American Idol case study is presented.

Profile Analysis of American Idol Audience

Introduction

The ultimate goal of a successful...