Marketing Mix of Coca Cola

Product Information

I want to talk about the advertisement of Super Coffeemix which listed on the Mainboard of Singapore Exchange. Super was established in 1987.They produced more than 300 products. Super has received numerous awards and for it products. This coffee can give you fresh and active life. The product is made with top quality ingredients and customized to suit the plates of it customers in each market.

Product life cycle

Super Coffeemix use lots of marketing. It refers to the advertising of products via mass mediam like sponsorships and advertisements on the television, newspaper and outdoor posters.These methods aim to target the general public. The company tries the public's attention and increase the awareness of the brand name allowing Super to achieve its marketing objectives.

Target Audience

A main customer group served by Super is categorized as families and homemakers. They use the products on a daily basis, values and pricing are important factors in the marketing of the range of products targeted towards them.

Description of Original Commercial and Disadvantages

Super Coffeemix's advertisement has requirements for improving products.In showing, the commercial give prominence to the actors. The main purpose of products is show at the end. This advertise can't get attention the customer and didn't know what it mean.

Description of Improved Commercial and Advantages

In fact, there must be shown the benefit the products and the actors are paying action on products.And then it should be attracting the every ages and that would be concentrate to customer.

Overall about the product

Overall, Super Coffeemix has lack of nerve-racking while drinking Super Coffeemix .It can stimulate our nerve. We should choose this product because of its high quality. Super Coffeemix is constantly creating new frontiers with the introduction of new and innovative products for continued success into the future.