Qurio Case

Description

Qurio is a comprehensive and interactive destination for standardized tests. By focusing on real time analytics, students are able to acquire a deeper understanding to real questions from the exams, while sponsoring schools are able to track and compare performances of candidates. The first stage of the site incorporates real exam questions banks from FILL IN SCHOOL, STANDARIZED TEST POOL NAME, organized into interactive test simulations that reproduce actual exam settings. In addition, Qurio has an adhesive community consisting of past and current exam takers who frequently interact, share, and contribute to the expanding knowledge base; advance users even have a chance to become paid tutors.

Qurio is also a crowdsourcing platform for educators. Medical Schools, professors and active practitioners would be able to provide qualified material to be included in Qurio’s ever expanding question bank. Content providers would be compensated based on either a per-usage basis or by bulk. Current contributors include Columbia Medical School and Cornel Medical School.

Content would be provided free of charge to exam candidates, while in-depth analytics would be a premium feature. According to customer research (SEE SECTION Below), the average medical exam candidate spend between XXX—XXX on test preparation. The majority of them purchase books with outdated question banks and minimal explaination to questions. Quiro, with a subscription fee of XXX, would provide an attractive alternative to traditional methods of test preparation.

In addition to the individual subscription, Qurio also offers group licenses to institutions. Typically granting 100-150 licenses, the group accounts would allow schools to deduct funds directly from the students’ financial aid programs, while keeping a consolidated set of test preparation matrix of enrolled candidates. Professor would then be able to track individual or group progress online and make real time...