Institute of Intellectual Disability

2013

RABI KIRAN ADHIKARI,EMBA, ACE

1/7/2013

BUSINESS DEVELOPMENT PLAN

2015-19

Submitted to Mr. Ashish Tiwari, Entrepreneurship, EMBA, 3rd Semester

A SCHOOL AND REHABILITATION CENTER FOR INTELLECTUAL DISABILITY

INSTITUTE OF INTELLECTUAL DISABILITY

Table of Contents

Overview of Business Idea: 3

What is the new in this idea: 4

Key to success: 6

Competitors analysis: 6

Market Analysis: 7

SWOT 7

Overview of Business Idea:

Institute of Intellectual disability(IID)is a school and rehabilitation center for the children with autism, cerebral palsy, motor-development delays and other neuro-motor disorders, but not specifically limited to any of the above.

The basic idea behind the center start up is to come up with an excellent center with the increased need of the specialized care and support for children with intellectual disability. In Nepal, we don't have such a specialized center where the parent and children can simply dependent with the service as international standard. it has chosen some of the strategic advantage and it will achieve this advantage by providing integrated service including Suit Therapy, Therapeutic exercise for flexibility and proprioceptive strengthening , Massage Therapy , Neuro-muscular re-education, Functional training and gait training ,Cardiovascular/aerobic exercise , Aquatic therapy, Social Services, Physical, occupational and speech therapy and other treatments along with day care center and school. These therapies will improve the quality of life for children with autism, cerebral palsy, motor-development delays and other neuro-motor disorders.

The primary group of the center will be children. Specifically ones with CP, Autistic Spectrum Disorder (ASD) motor-development delays, muscular dystrophy and other neuro-motor disorders but we also expand service into other childhood disability too like Attention Deficit/Hyperactivity Disorder (AD/HD), Cerebral Palsy, Down Syndrome, Emotional Disturbance,...