Case

What was the root cause of P&G’s marketing failures in Japan and Poland?

Ans: P & G’s marketing failures in Japan and Poland because it transferred product and marketing strategy wholesale from the United States to those country(Japan, Poland) without modifying it to the tastes and preferences of local consumers.

2. What strategic and organizational actions do you think P&G should take to increase its sensitivity to national differences and their impact on the marketing mix?

Ans: I think that P&G should leave U.S centered way of doing business because they have faced loss in the case of disposable diapers and laundry detergents in Japan. P&G can take some strategic and organizational actions like they should consider local differences in consumer tastes and preferences for developing new product and new product development can be done outside the United states. Besides, P&G should recruit local researchers and professional for doing R&D and marketing plan for that country. Thus, P&G increase its sensitivity to national differences and their impact on the marketing mix.

Q.3. How might P&G improve its ability to leverage product and marketing strategies developed in one part of the world apply them to market elsewhere?

Ans: P&G improve their product trim-fit diaper in Japan and it got popularity in Japan also. So, P&G can improve its ability to leverage product and marketing strategies developed in one part of the world and apply them to market elsewhere. So, the marketing strategies must be developed in a way that it will work in all consumers of all countries. Besides, P&G must analyses different consumer’s tastes and preferences for developing product and marketing strategies. Sometimes, product and marketing strategies may need some modifications. In this way, P&G improve its ability to leverage product and marketing strategies developed in one part of the world and apply them to markets elsewhere.

Case2

1.explain why...