First Solar Power Profits by Marketing Sun Power

First Solar Power Profits by Marketing Sun Power

First Solar Power Profits by Marketing Sun Power

Case Summary:

When changes in social and physical environment and the global warming concerns grew, First Solar saw a very good opportunity to market “natural” energy by providing a product that does not require fossil fuel in order to operate. Cadmium teruride solar cells and panels provide alternative energy that has enabled the company to not only expand, but to lock in profitable contracts. First Solar’s modules are the world’s most advanced PV power plants with a thin film technology that provides sustainable energy. First Solar is very socially responsible by promoting green marketing in addition to improving the global natural environment and safeguard communities around the world by being engaged and listen to the consumers concerns. The marketing of cost-efficient solar energy, First Solar helps to sustain a greener environment by decreasing the use of fossil fuel.

First Solar was created by the Walton family in 1999 and first production was launched in 2002. The company is very proud to be able to reduce the cost of manufacturing a watt of solar power below $1 per watt by 2008 and expects to reduce the cost even more to 50¢ per watt by 2014.

First Solar manufactures and sells the solar modules giving it a competitive advantage over the competition. Furthermore, this helps the company diversify and expand operations globally. For the longest time, Germany had been the target market because Europe is always seeking ways for renewable alternatives in addition to the concern of fossil fuel pollution. Due to European governments cutting down on incentive programs, the demand for renewable energy products is declining. In the United States, renewable energy is very popular, not only for business owners and corporations, but in house roof tops and military installations, (by 2020 FT Bliss goals is to be self sustained relying on renewable...