Marketing Product Launch Plan

Shopping is a task that many people enjoy but also a task that many don’t prefer because of the time that could take to find the desired product. Shopping for a specific product can be simple if the customer knows what he or she wants, and if he or she knows where they are going to get it. Shopping has become a hobby for many individuals in the United States because many vendors offer great deals but also the convenience of online shopping. Online shopping was created by Michael Aldrich, an English inventor and implemented in 1984 (The Michael Aldrich Archive, 2008). In the last few years, online shopping has become a success, and many of the companies that offer this service have made a great deal of profits. eBay is a company that offers online auction shopping, and in the last few years has become one of the shopping online services with strong popularity. eBay have sites in Europe, United States, United Kingdom, and Germany (Internet Retailer.com, 2010).

Product Description and Positioning

EBay currently have sites in Europe and the United States and offers online selling/shopping services. eBay’s platforms allow our customer to sell or buy any item via the web. eBay provides customers with a wide range of options as a buyer. As an eBay customer, customers have the choice to enter an auction and hope to be the winner of such product, and also have the option to buy the product at the original selling price. With eBay, customers have the opportunity to access our service via the web from anywhere in the world. eBay partnered with PayPal offers you different layers of security to ensure you are comfortable using personal bank information when making a payment within the platform. Using eBay will make your life easy and convenient, with a click of a button!

Product Identifiers and Justification

Suggestions for product identifiers for eBay’s Mexico market would be in the slogan; maybe the name lettering in the colors of the Mexican national colors and...