Potato Chips in Ireland Market Line

MarketLine Industry Profile

Potato Chips in

Ireland

December 2012

R eference Code: 0170-0173

Publication Date: D ecember 2012

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T

PIED

Ireland - P otato Chips

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EXECUTIVE SUMMARY

Market value

The Irish potato chips market grew by 1.9% in 2011 to reach a value of $147.1 million.

Market value forecast

In 2016, the Irish potato chips market is forecast to have a value of $161.3 million, an inc rease of 9.7% since 2011.

Market volume

The Irish potato chips market shrank by 0.3% in 2011 to reach a volume of 10.8 million kg.

Market volume forecast

In 2016, the Irish potato chips market is forecast to have a volume of 10.5 million kg, a decrease of 2.4% since 2011.

Market share

Largo Foods is the leading player in the Irish potato chips market, generating a 51.3% share of the market's value.

Market rivalry

The Irish potato chip market is dominated by large multinational companies, contributing to a h igher degree of rivalry.

Ireland - P otato Chips

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T ABLE OF CONTENTS

Executive Summary..........................................................................................................................................................................2

Market value ..................................................................................................................................................................................2

Market value forecast...................................................................................................................................................................2

Market...