Business 599 Module 1 Case Study, Whole Foods Market

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Business 599 Module 1 Case Study, Whole Foods Market

Module 1


Strategic Review


Matthew West

BUS 599 MBA Integrative Project

Dr. Gary Hascall


15 January 2013


For Module 1 Case we are doing a strategic analysis of Whole Foods Market. Through this review we will see how to “make a case” for the company and report that to executives. The following are my findings:

• Current Situation:

o Current Mission and Vision. Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.

Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support.

Our ability to instill a clear sense of interdependence among our various stakeholders (the people who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust.


• Current Strategy

o Goals and objectives. According to a Forbes Article, Sept. 3, 2012,

Whole Food has a single goal: customer value

This feeling is not entirely surprising since Whole Foods itself declares that its goal is to put customers first. The following from Wikipedia is a fair summary of a complex subject:

Walter Robb, Whole Foods Market Co-CEO, details the company’s...