Industry Lifestyle Analysis

Industry Lifestyle Analysis-Cadbury Schweppes

An overview of Cadbury Schweppes

* Cadbury Schweppes is a global business which manufactures markets and distributes branded products in over 200 countries.

* It aims to provide pleasure, taste and enjoyment through the manufacture and marketing of a wide range of beverage and confectionery brands sold to consumers of all ages.

* Cadbury Schweppes employs over 40,000 people worldwide.

* The Group's strategy is to increase profitability, brand strength and volume on a global basis in its two business streams, beverages and confectionery, through a combination of internal growth, targeted acquisitions and joint ventures.

* In the beverages business, Cadbury Schweppes is currently No 3 in global soft drinks, where it licenses its brands to bottling partners in 92 countries and has its own or joint venture bottling operations in a further 14 countries.

* In the confectionery business, Cadbury Schweppes is the world's fourth largest supplier of chocolate and sugar confectionery.

* The Group has manufacturing plants in 25 countries and sales in a further 165.

* Cadbury Limited is Cadbury Schweppes' UK confectionery operation and it is responsible for the production of all of Cadbury's best-known UK brands.

Industry Life Cycle

With the help of industry life cycle analysis we draw a set of knowledge as to how five forces tend to behave at different stages of life cycle of an industry.

EMBRYONIC

GROWTH

SHAKEOUT

MATURITY

DECLINE

A TYPICAL INDUSTRIAL LIFE CYCLE FOLLOWS THE FOLLOWING PATTERN

LIMITATIONS OF THE INDUSTRIAL LIFE CYCLE ANALYSIS : This view of the evolution of industry structure is often referred to as...