Wiknf

3 days; this will give sufficient time to use Mintel’s information to its full potential. The market statistics will be collected also across 3 days which will again allow the most effective use of ReportLinker.com’s statistical data.

The primary research questionnaire will be created and distributed across a period of 11 days, this is possible as it will be a short questionnaire only asking key questions increasing the chances of getting genuine answers however the questions used will be chosen over 4 days ensuring they are sufficient and a week will be given to distribute the questionnaire to consumers ensuring that the target of 500 completed questionnaires is achieved. Retrieving the questionnaire and tallying the results of the questionnaire will be completed during a 9 day period this will ensure that the results are quantified correctly and that all questionnaires are retrieved in the selected time period. Investigating market trends and retrieving statistical evidence will be done for 5 days to maximise the reliability of the information retrieved.

Demographical investigations in the form of secondary research will take place across a 4 day period as the information is all already quantified on Mintel; this has enabled the primary research of the demographic in the form of in- store interviews to be conducted over an extended period of 10 days allowing sufficient time for travel and to ensure that the target of 500 consumer interviews is reached.

Digital media platform research investigation in terms of how the market leaders advertise their own products will be achieved over 5 days, this is enough time to view the campaigns and make extensive notes on different areas which kopiko could use. Information gained from the previous 5 days will then be taken to multiple focus groups of 16-24 year olds across a 2 week period giving opportunities for opinions of the target market from different areas of the country to be retrieved thus improving the chances...