Costs and Benefits of Mamee

As for the benefits, I choose customer-centric alignment for the Mamee Double-Decker company. Customer-centric alignment is a major cultural advantage in term of adopting the marketing orientation in the business and all of the employees are working and involved together in order to achieve the strategic mission of customer satisfaction. If all of the employees are produce the product based on what the customer wants, so, basically the business will be well-developed, and also can gain much more profit as usual.

As for the Mamee, when they are producing their product, basically they will do a research on what is actually the customer wants? For example, Mamee is producing instant noodle. For the starting, Mamee produce the instant noodle with only one flavor. But, after doing some researches and observation on what customer wants, they are producing the instant noodles with many types and more flavors.

Besides only producing instant noodles, Mamee also produced Mamee Bihun and also Mie Goreng Indo. And all of these instant noodles can be get in cup or packing. Besides that, after Mamee knows what their customer wants, they start to make the transformation. By only providing instant noodles with the very similar flavor to the other company such as Nestle, they start to add on the new flavor such as, Ayam Kampung, Kari Berapi, Kari Extra Pedas, Duck, Vegetarian Curry, Asam Laksa and Asli and also Sambal Pedas for the Mie Goreng Indonesia.

With these varieties of flavors, they already fulfill customer wants and needs. Moreover, customers also can choose their own favorite flavor when they are buying it. When we are running a business, customer wants is our top priority. Without customer, our business is useless and meaningless.

By producing all of the products based on what customer wants, we can increase our profit from time to time. Besides that, customer will always buy the products from our company as they know that our company was able to produce...