Consumer Behavior

Research any firm local or foreign and present a report and critique of their marketing communications and advertising design. Your report and critique should be in between 800 and 1000 words.

Paper topics:

- An overview of the company.

- Basic products and services offered

- Report and critique of marketing communications utilized

Table of Contents

Situational Analysis....................................................................................... 5

An overview of the company......................................................................... 5

Basic products and services offered............................................................... 6

Target Market………………………………………………………………. 6

Distribution of Restaurants............................................................................ .6

Product Placement......................................................................................... 7

Report of marketing communications utilized.................................................7

Promotion..........................................................................................................7

Advertising.................................................................................................... ...7

Television/ Radio Advertisement.......................................................................8

Print Media..........................................................................................................8

Critique of marketing communications utilized..................................................9

Sales Promotion...................................................................................................9

Sponsoring Event ................................................................................................9

Out Door...