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Date Submitted: 04/24/2013 08:39 PM

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As consumers evolve their shopping behaviors and

expectations, retailers are experimenting with differ

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ent channels to ship and sell their merchandise. For

example, during the 2012 holiday season, a number of

retailers tested different options to fulfill orders. Some

relied on local stores to ship merchandise ordered

online to reduce shipping time and costs. To address

the omni-channel shopper, other retailers tried new for

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mats. For example, to kick off the 2012 holiday season,

the craft marketplace Etsy took its sellers’ merchandise

to a pop-up store. Also, Bonobos, a men’s online-only

apparel store, and Piperlime, a Gap, Inc. online store,

opened their first brick-and-mortar locations in 2012.

Without existing infrastructure to worry about, such

retailers can implement mobile POS solutions as they

test different formats.

It also opens up opportunities for organizations without

four walls. It can be found in places such as farm

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ers markets and on food trucks as well as on delivery

trucks and trains. It’s used not only for queue busting

in a store or tableside payments in a restaurant, but

also for utility billing and route sales receipts.

Technically, it could even be used in places where cash

or check payments are the primary option today, such

as a home delivery business. Mobile devices bring the

Internet anywhere – meaning online payments can

happen just about anywhere as well, including places

where building a traditional IT infrastructure might be a

challenge.

A complete solution eases integration, enabling mer

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chants to quickly move from installation to application.

While this is just the start of the mobile POS journey,

the potential to forever change the way a business in

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teracts with its customers and customers interact with

a business is tremendous

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