Submitted by: Submitted by mjessica02
Views: 156
Words: 288
Pages: 2
Category: Other Topics
Date Submitted: 04/24/2013 08:39 PM
As consumers evolve their shopping behaviors and
expectations, retailers are experimenting with differ
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ent channels to ship and sell their merchandise. For
example, during the 2012 holiday season, a number of
retailers tested different options to fulfill orders. Some
relied on local stores to ship merchandise ordered
online to reduce shipping time and costs. To address
the omni-channel shopper, other retailers tried new for
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mats. For example, to kick off the 2012 holiday season,
the craft marketplace Etsy took its sellers’ merchandise
to a pop-up store. Also, Bonobos, a men’s online-only
apparel store, and Piperlime, a Gap, Inc. online store,
opened their first brick-and-mortar locations in 2012.
Without existing infrastructure to worry about, such
retailers can implement mobile POS solutions as they
test different formats.
It also opens up opportunities for organizations without
four walls. It can be found in places such as farm
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ers markets and on food trucks as well as on delivery
trucks and trains. It’s used not only for queue busting
in a store or tableside payments in a restaurant, but
also for utility billing and route sales receipts.
Technically, it could even be used in places where cash
or check payments are the primary option today, such
as a home delivery business. Mobile devices bring the
Internet anywhere – meaning online payments can
happen just about anywhere as well, including places
where building a traditional IT infrastructure might be a
challenge.
A complete solution eases integration, enabling mer
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chants to quickly move from installation to application.
While this is just the start of the mobile POS journey,
the potential to forever change the way a business in
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teracts with its customers and customers interact with
a business is tremendous