Small Business Marketing

Competition Is For Real… Are You Ready?

With the recession, small businesses are finding it harder and harder to compete. Many

small business owners are asking themselves, “How do I ‘recession-proof” my business?”

The answer is: Make marketing your first priority!

Is customer service important? Absolutely. Are keeping your finances important?

Absolutely. Is developing your employee important? Absolutely. All those processes are

very important, but during a recession NONE are more important than your marketing

efforts.

Marketing is what drives your business. During a recession, it will mean the difference

between going out of business or weathering the storm and being a super success. Your

best business years could be during this recession!

It’s during the difficult times that you learn how to stretch your marketing dollar, to make

the most of your marketing investment. It’s during times like these that you learn new

and innovative marketing techniques that help your business thrive.

In “The Small Business Marketing Bible,” you will learn new and different techniques to

market your business that will make it immune to economic fluctuations and will increase

your top and bottom line no matter what the economy is doing.

You Must Hunt Down and Capture Your Prospects

I truly believe there will be fewer and fewer consumers that are out there just waiting to

buy. You will need to learn how to search out those prospects that may want to buy and

convince them that they need to buy — today. To do this you will need to discover new

and different ways to do prospecting and marketing.

Flashing ads with the words “sale, sale, sale” all over them won’t work. All these types of

ads do is skim the cream-of-the-crop prospects. (i.e. Those prospects who are ready to

buy today.) However, during the recession you will have to employ stealth marketing

techniques that will quietly hunt down and capture those prospects who are secretly

waiting to buy, but are too...