Starbuck

Geographic Analysis of Starbucks

Multinational companies to gain a foothold in overseas simply do as the Romans, the implementation of localized management. This is the power of cultural integration, is the genius of localization. Starbucks with its unique coffee culture into an unfamiliar market, but it is a strange market, Starbucks enrich their own customer exposure to Starbucks a strange and familiar fresh feeling, which ensures Starbucks the worldwide marketing invincible.

As they are constantly adding new locations all over the world, Starbucks should considerate about the geographic factors of raw materials .

Geographic factors for Starbucks

* Raw Materials of Starbucks

* Pacific region:

Many people will be commensurate with the Indonesian coffee, this is because most of this area of the coffee beans from Indonesia. In addition, there are a variety of coffee bean production New Guinea and Hawaii.

* The Latin American region:

Comparison with other regions, and coffee production in Central America and South America, is the largest. Single product in this area coffee from Mexico, Guatemala, Costa Rica, Panama and Colombia.

* Africa and the Arabian Peninsula:

Part of the best coffee in the world come from Africa, the eastern half of the plateau and the Arabian Peninsula.

* Starbucks gets their coffee from all over the world

Starbucks has always been committed to purchasing coffee in an ethical and socially responsible way. We spend more time in coffee growing regions than any other coffee company and we strive to understand what farmers need to sustain their livelihoods. For every purchase, Starbucks seeks to apply the same principles – paying premium prices to help farmers make a profit, caring for social and environmental needs of coffee-growing regions and ensuring the long-term supply of high quality coffee.

C.A.F.E. Practices (Coffee and farmer equity practices) A set of independently verified, socially responsible...