Submitted by: Submitted by sadafkhan
Views: 225
Words: 18578
Pages: 75
Category: Business and Industry
Date Submitted: 06/01/2013 02:06 AM
Contents
LIST OF TABLES AND FIGURES 2
INTRODUCTION 3
INTRODUCTION AND OVERVIEW 3
Rationale 3
Research aim and objective 4
Research Methodology 4
Limitations 5
MEDIA AND ENTERTAINMENT INDUSTRY- AN INSIGHT 5
LITERATURE REVIEW 12
TELEVISION INDUSTRY IN INDIA 12
YOUTH TELEVISION CHANNELS IN INDIA 16
COMPETITION AND OPPORTUNITIES 20
EFFECTS ON YOUTH 24
RECOMMENDATIONS 26
RESEARCH QUESTION 28
RESEARCH METHODOLOGY 29
Introduction 29
Definition of Research Methodology 29
Data base or Sample Size 32
Methodology (Data Tools) 32
RESEARCH ANALYSIS AND FINDINGS 37
CONCLUSION 45
RECOMMENDATION 47
LIST OF TABLES AND FIGURES
FIGURE PAGE No.
1. Size of Television Industry in India………………………………………………… 11
2. Media Usage by Youths……………………………………………………………...16
3. Media preferences by youths…………………………………………………………37
4. Frequency of watching television………………………………………………….....38
5. Number of hours spent on television…………………………………………………38
6. Reasons for watching television……………………………………………………...39
7. Preference of program content……………………………………………………….40
INTRODUCTION
INTRODUCTION AND OVERVIEW
Television is such a medium which helps in uniting people of various communities. It provides us with lots of information which helps in creating a positive culture. These cultures can be on a social or environmental level. On the other hand it also has the proper potential to make someone aloof and unsocial to the society, can also create aggressiveness and negative behaviour in the people. This study talks about the television on a global level and in India specifically. Its effects on youth: in both ways, positive and negative. It also talks about the youth television channels in India (Vizjak & Ringlstetter 2003). As there are various rules created to regulate the working of the broadcasting industry.
Television industry...