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Starbucks Activity List

1. In 2002, starbucks was enjoying its 11th consecutive year of 5% or higher in sales growth.

2. Day’s plan to invest an additional $40 million annually

3. Adding 20 hours of labor a week

4. Investment based on earnings Per Share, seven cents a share

5. In 1971, Gerald Baldwin, Gordon Bowker, and Ziev Siegl opened a small coffee shop in Seattle’s Pike Place Market

6. Specialized in selling Arabic beans to a niche market of coffee purists.

7. 1982, Schultz joined the Starbucks marketing team

8. Schultz traveled to Italy and became fascinated with espresso bars.

9. Shultz was inspired to open an espresso bar in the corner of Seattle downtown shop.

10. Schultz bought the company from its founders few year later

11. He immediately began opening new stores.

12. The store sold whole beans and premium-priced coffee beverages by the cup and catered primarily to affluent, well-educated, white collar patrons between the ages of 25 and 44.

13. By 1992, the company had 140 of such stores in the Northwest and Chicago.

14. The company goes public despite the skepticism and reactions of Wall-Street.

15. The company raises $25 million in the process of going public

16. By 2002 Starbucks was established as the dominant specialty-coffee brand in North America.

17. Sales have grown at a compound growth rate (CAGR) of 40% since its publication.

18. Net earnings rose at a CAGR of 50%.

19. The company was serving 20 million unique customers in 5000 stores globally.

20. Spend almost nothing on advertising to achieve its overnight success.

21. Orin Smith becomes CEO of the company in 2002 after joining the company in 1990

22. Brand strategy based on “live coffee” mantra.

23. Branding strategy based on the “highest-quality coffee in the world”

24. The coffee was sourced from the Africa, Central and South America, and Asia-Pacific regions.

25. Starbucks worked...