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The business communication process of Prothom Alo: No one can know exactly what occurs inside the minds of communicators when they undertake to create a massage. Uniliver is a multinational company. It has worldwide communication. Uniliver see that that their products Sunsilk shampoo copied by a local company. Uniliver communicate with Prothom Alo about this problem. In this case communicator one is Prothom Alo and communicator two is Uniliver. They follow these steps for their communication process.

1. Sensing a need for communication: Prothom Alo decided to do they communicate with Uniliver about the problem of Uniliver for advertising of Uniliver.

2. Defining the situation: For this problem Prothom Alo executive investigate the real cause of this fact, what exactly is the problem here? What information might you need to acquire in order to understand the situation?

3. Considering possible communication strategies: Prothom Alo executive consider different option of solution for this problem which is possible to communicate. What kind of communication event will initiate, and what will want to achieve it?

4. Selecting a curse of action: Considering the situation and consider the cost & benefits of the company executive choose optimum one. Executive choose that if Uniliver give their logo on an advertisement, the problem may be solve.

5. Composing the message: Prothom Alo executive compose the message carefully that working out its contents, structure, verbal style, visual format or plan its strategy for discussing the solution with audience.

6. Sending the message: when the massage is prepared or carefully planned, executive of Prothom Alo are ready to deliver the message to Uniliver.

7. Receiving the message: Executive of Uniliver receive the message from the chosen channel.

8. Interpreting the message: Executive of Uniliver carefully interprets the message. The activity will involve not only extracting information from the...