Trapease

Problem Statement:

SWOT Analysis

Strengths

Superiority to competitor mousetraps

The mousetrap is superior to competitor mousetraps since there is no mess to clean up after using it. Consumers can use it safely and easily with no risk of catching their fingers while loading it; furthermore, it provides more humane way of trapping mice which gives the option of letting the mice go free after it gets trapped inside the tube

High visibility and brand awareness for the company

The Trap-Ease has won the contest on the National Hardware Show in Chicago this year beating out over 300 new products. It appeared on People Magazine and it’s been subject to numerous talk shows and articles in various popular press and trade publications.

Weaknesses

Housewives were the main target market for the Trap-Ease product; however more and more they are leaving the home life and going back to work.

Reliance on the trade shows as advertising, however the target market did not attend these shows, nor read the magazines in which Trap-Ease was featured. There is too much focus on trade shows and traveling and not enough focus on advertising

Martha House cannot be in charge of all marketing and be the only salesperson.

The method of the trap may also not be effective or providing to the needs of its consumers. The consumers could also be reusing the product and therefore do not need to buy anymore.

Opportunities

Market penetration

Competition devices, such as rodenticides, are unsafe, and federal law has prohibited their use in areas where food is being prepared. Trap-Ease could therefore be introduced in the food industry market.

Environment

People are beginning to become more environmentally friendly.

Threats

Mouse trap alternatives

There are other forms of traps, ultrasound machines, poisons and exterminators.

There are competitors in the mousetrap business with low-cost mousetraps in which some customers could already be loyal to. Multipath traps can...