Convention

TRENDSETTER MARKETING: NEXT BIG THING

1. Appropriateness of the topic.

The topic is appropriate to us as marketing students. Speakers state to us some of their strategies in approaching their consumers or customers. They state to us that if you are a marketing/marketer you should know your target market. What they like? What are the trends? Before you make a product. If you want that your product to become popular, you packing should be presentable or attractive to consumers. And the information on the packing must be stated properly.

2. Mastery of the speaker on topic.

Speakers in this seminar have a lot of knowledge that shared on us. They give us the opportunity of to know what the real world of marketing/marketer is.

1. Anne Matic Villanueva says: “Branding is juristic because of technology”; “Follow your instinct” 2. Mr. Edgar Allan Caper: Marketing Director of Max's Restaurant. “Attitude is one of the factors that motivate us.” 3. Merlyn Cruz-Jaime: A person is creative because we enjoy it. 4. Archie Rodriguez: Niche Marketing. “Choose your slice of the pie”. 5. Gregory Banzon: VP Century Canning Corp. “Being valuable to the boss”. 6. Nicole Bulatao: “Combination of Communication + Arts + Science”. 7. Joseph Buddahim: Managing Director of Zenith Optimedia Phils. “Discover empower”. 8. Abe Cipriano: AVP Marketing Non-Alcohol Asia Brewery. 9. Darlyn Ty.

3. Time sufficiency for the topic.

Speakers share without time limits. But most of the speakers talks within 35 to 40 minutes. They share their own knowledge in marketing. They are direct to the point speakers. They speak directly to the topics.

4. Venue & Accommodation

Venue was good. It can accommodate the entire guest that is invited. Accommodation is quite okay, because the seats were by universities.

5. What knowledge was learned after attending the said seminar?

Sacrifice short term happiness for long term success. In...