Com306D Discussion Class

Discussion class 1 Task 5.10 Semester 2

Presenter: Prof EJ Terblanché

Tutorial Letter (TL) 102 contains FAQs and TL 103 contains feedback on assignment 01

Both TL 102 and 103 are or will be available on myUnisa under Study Material

You HAVE TO copy the declaration in CMNALLE and acknowledge that tutorial letter in your sources consulted

Minimum criteria for evaluation of assignment 01

How does your research issue meet the criteria of • relevance • researchability • feasibility • ethical acceptability?

Explain how in a maximum of four sentences See section 2.2.2 in prescribed book

MAIN ISSUE criteria

N T A I M Nature of research (qualitative/quantitative) Time dimension (cross-sectional/ longitudinal) Action (Explore and describe) Issue (Characteristics of creative concepts) Method (Content analysis)

ONE main issue formulated in ONE sentence containing all 5 criteria. See study guide page 53

EXTENT of the issue

Determine the boundaries of your research (geographical area) –where will your research be done,? Which publications and issues (editions) will be used? Provide a brief background of the publications.

Time dimension: Is the nature of the research cross-sectional or longitudinal? Why? When will research be done and why at this specific time?

EXAMPLE of extent

Many differing magazines are readily available world-wide and different creative concepts are used in advertisements + Popular magazines in SA (background)

Only the January 2011 edition of magazine X and Y available in SA will be used/advertisements analysed Cross-sectional study; January 2011 issue of magazines X and Y to be used because they have the biggest variety of advertisements that can be analysed

POPULATION

Distinguish between target

and accessible populations Determine population parameters (characteristics) which are applicable to your research

Make sure you know what each population is – see prescribed book for definitions/clarification of each...