Competition Analysis

Marketing Management

Robert Alford

Grantham University

Competition Analysis

The product that I have chosen for the Competition Analysis is that of Lysol® Disinfecting Wipes. Lysol Disinfecting Wipes help protect your family and helps keep them healthy. The Lysol Company has a desire and passion to do more with a wealth of knowledge and expertise in killing germs. Lysol Wipes are designed to provide germ protection and can kill 99.9% of viruses and bacteria on hard surfaces, when used as directed according to Lysol Web site. (www.lysol.com) With Lysol Disinfecting Wipes they can be used from counters to sinks or anywhere you need them. Their products are designed to help you and to protect your family from illness caused by germs and to keep your home clean and fresh.

When it comes to other products that are in competition with Lysol Disinfecting Wipes there are several other wipes that are manufactured. Some of the other disinfecting wipes would be that of Clorox Disinfecting Wipes (www.clorox.com), Fitwipes Disinfecting Wipes (www.fitwipes.com), Scott Disinfecting Wipes (www.scottbrand.com), CaviWipes Disinfecting Wipes (www.caviwipes.com), Sporicidin Jumbo Disinfectant Wipes (www.sporicidin.com), and Scotch-Brite Disinfecting Wipes (www.vonbeau.com) . Even though there are other disinfecting wipes Lysol seems to be the most trusted brand to be used in many households. The target market for this type of product would be every household in America, Hospitals, Hospices, Dr Offices, Ophthalmologists, and various other healthcare providers.

Lysol Disinfecting Wipes have been positioned in the market through the use of the Lysol name as well as the Lysol image. Also they are positioned in the market through their advertising program that promotes healthy cleaning ideas. The disinfecting wipes are packaged in a handy economical container that is soft but yet durable. The Lysol Disinfecting Wipes range in price from $2.35 for 35 wipes up to $41.00 for...