Zerpa Dental Express

DEVRY UNIVERSITY

KELLER GRADUATE SCHOOL OF MANAGEMENT

MARKETING MANAGEMENT MM522

WINTER SESSION A 2012

MARKETING PLAN PART I

ZERPA DENTAL EXPRESS

The ultimate dental experience

By: Pausides L. Zerpa

January 18, 2012

2.0 SITUATION ANALYSIS

Zerpa Dental Express (ZDE) is entering the market recognizing how critical it is to gain market share and develop a large, sustainable customer base. The basic market need that ZDE will serve is a fast, high-quality, excellent customer service dental practice, providing cutting-edge cosmetic enhancements. At, we bring new meaning to putting a smile on your face. Our full-service practice is conveniently equipped to meet all your dental needs and provide you with the comprehensive, comfortable treatment you deserve. Our patients come to us for everything from cleaning, whitening, simple fillings and extractions, to implants, and complete cosmetic and reconstructive smile enhancements

Read more: http://www.mplans.com/dental_office_marketing_plan/situation_analysis_fc.php#ixzz1jFecPaxc

As a general acceptance, a medical error occurs when a health-care provider chose an inappropriate method of care or the health provider chose the right solution of care but executed it incorrectly. Medical errors are often described as human errors in healthcare. Zhang, Patel and Johnson (2008)

However, medical error definitions are subject to debate, as there are many types of medical error from minor to major (Hofer, 2000) and causality is often poorly determined. (Hayward, 2001)

In general, medical error is an issue of importance, and it contributes not only to the unfortunate death and injury of hundreds of thousands of people, but it adds another layer of expense to an already inflated healthcare cost structure. The cost of retreating and rehabilitating, in addition to the legal burden of protecting the provider and compensating the patient and the legal team, is staggering when one takes into context the fact that the...